Sunday, May 25, 2014

Jeff Zucker talks CNN’s post-plane plans

From:  Capital NY 

Jeff Zucker (Photo by Andy Kropa/Invision/AP, file)

Last night, CNN Worldwide President Jeff Zucker gave a hint of where the network will go next now thats its two-plus-month coverage of missing Malaysia Airlines Flight MH370 is subsiding.
"I don't think there's any question about our commitment to breaking news, as evidenced by all the questions about the plane," he told New York Times television reporter Bill Carter during an interview at the Deadline Club's annual awards dinner. "So we're still there whenever that happens, but we're going to supplement that with some different kind of storytelling."
Zucker, who said the cable news audience is not growing, is looking to other programming forms to build out its viewership.
"And so we're going to continue to service that audience, but we're also going to try to expand it by bringing other [younger] viewers who might be interested in informational based, educational, entertaining programs like 'Anthony Bourdain Parts Unknown,'" he said.  MORE


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