Last night, CNN Worldwide President Jeff Zucker gave a hint of where
the network will go next now thats its two-plus-month coverage of
missing Malaysia Airlines Flight MH370 is subsiding.
"I don't
think there's any question about our commitment to breaking news, as
evidenced by all the questions about the plane," he told New York Times
television reporter Bill Carter during an interview at the Deadline
Club's annual awards dinner. "So we're still there whenever that
happens, but we're going to supplement that with some different kind of
storytelling."
Zucker, who said the cable news audience is not growing, is looking to other programming forms to build out its viewership.
"And
so we're going to continue to service that audience, but we're also
going to try to expand it by bringing other [younger] viewers who might
be interested in informational based, educational, entertaining programs
like 'Anthony Bourdain Parts Unknown,'" he said. MORE
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